Tag Archives: Audience

5) How did you attract/address your audience?

13 Apr

The titles we used are affected in relation to our audience as we used basic colours and fonts just like in Jeepers Creepers (2001).  jeepers creepers

 We found the fonts and white colour to be very effective in our film as well as the red font for our main title, the white titles are over a woods background and the drawing that the little girl is doing which ties in with the rest of the opening to guide the audience into the film slowly which we found to be effective because it heightens the mysterious aspect that we wanted to achieve.

Drawing shot Woods shotThe Promise


Our choice of music that we used also plays a big part in attracting the audience as the music suggest how the audience are supposed to feel and it also builds up tension. We also used a light-hearted music clip at the beginning of our film opening which played over the titles in order to suggest that there is an innocent element to our film opening – being the little girl, Alice. This also gave a nice twist to using a creepy/scary sound to suggest the genre of the opening to the audience straight away, this effect can also be seen in Ghost Ship (2002).

Our white noise we used when the girl is about to get grabbed builds up the tension for the audience as they realise the girl has no escape, the sound we used could relate to the film The Poltergeist (1982) where the little girl speaks to ghosts through an old television set and the static sound was heard. This had a strong effect on the audience as it was shocking and a very disturbing noise that isn’t very pleasant to listen to and can make you feel uncomfortable which is the effect we were going for. We also used another melancholy music clip over the top of our whole opening to prevent complete silence which would have made the opening sound clashy when there was some diegetic sound, this clip also made our voiceover sound more subtle and made it sound a bit more like there was a story being told to the audience and them to understand what the film is about without giving too much away.


From having two lead females, this audience may attract dominantly female horror enthusiasts and teenage boys. This is because Alice is a young teenager and by having 15+ year olds watching our opening they may feel protective towards the character and they won’t want to watch her get hurt as she is young and vulnerable. It may be easier for our target audience to relate to the film by having a mother as a lead role as the other is protective of her child, like an other mother.


Our film was related to other films when it was screened by a few people as seen in our questionnaire result…

Other films

By filming in the woods and using the red coat, it gave the audience some idea what our film was about and related it to other films they have seen such as Twilight which uses a lot of woods shots within the films, Lovely Bones was also mentioned which is about the kidnapping of a young girl so the audience was able to identify what the storyline was about. Stardust was also another given example which has a fairy-tale element to the film which could be related to our film and Little Red Riding Hood was also another identified film which is what ours is based on!

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Our film is aimed at a mainstream British audience which can be seen from the low key locations used and the scale of how dramatic our film is. We made sure that we used a lot of different elements to make our opening seem more interesting such as the little girl drawing little red riding hood which add a strange twist to our opening.


4) Who would be the audience for your media product?

13 Apr

From our questionnaire…

Age Range

This shows what our audience thought of the age range of our film opening should be. Admittedly, the age range the audience have decided on is quite surprising because as a group we thought our film opening would be classed as a 12/15 rating whereas the audience decided the age range would be more of a 15/18 age rating with some people suggesting it was an 18+. We found this question to be very useful and the results were very interesting, overall we think that a 15 rating would be most suitable for our opening as it will have a lot of horror scenes and some violence and strong language which is typical for a 15 rated film.

Below is the information about rating 15 and what films contain with a 15 rating. These are just some of the aspects relating to a 15 rating that may be relelvant to our film opening, this information is taken from http://www.bbfc.co.uk/what-classification/15

How much strong language is there in a 15?

There could potentially be a great deal. At 15 there is no upper limit on the number of uses of strong language (eg f***).

Occasionally there may be uses of the strongest terms (eg ‘c***’), although continued or aggressive use will not normally be passed 15.

Can there be strong violence?

Yes, at 15 violence may be strong. It should not dwell on the infliction of pain or injury, however, and the strongest gory images are unlikely to be acceptable.

Strong sadistic or sexualised violence is also unlikely to be acceptable.

Easily accessible weapons may not be glamorised.

What about horror works?

Many horror films are rated 15. At 15 there can be strong threat and menace (as long as it is not sadistic or sexualised), although the strongest gory images are unlikely to be acceptable.



From this information, we can quite easily say that our film would be a 15 as it would contain strong horror works but not any strong gory images with some strong violence and quite strong language. So this rating would be suitable for our film as the audience would be of the right age to go and watch our film.

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